Bad News to Customers: The StairClimber or the LifeStep?
You are delighted to receive a large order from Greg Waller at New Bodies Gym. This order includes two Lifecycle Trainers (at $1,295 each), four Pro Abdominal Boards (at $295 each), three Tunturi Muscle Trainers (at $749 each), and three Dual-Action StairClimbers (at $1,545 each).
You could ship immediately except for one problem. The Dual- Action StairClimber is intended for home use, not for gym or club use. Customers like it because they say it is more like scaling a mountain than climbing a flight of stairs. With each step, users exercise their arms to pull or push themselves up. Its special cylinders absorb shock so that no harmful running impact results. However, this model is not what you would recommend for gym use. You feel Mr. Waller should order your premier stair climber, the LifeStep (at $2,395 each) This unit has sturdier construction and is meant for heavy use. Its sophisticated elec- tronics provide a selection of customer-pleasing programs that chal- lenge muscles progressively with a choice of workouts. It also quickly multiplies workout gains with computer-controlled interval training.
Electronic monitors inform users of step height, calories burned, elapsed time, upcoming levels, and adherence to fitness goals. For gym use the LifeStep is clearly better than the StairClimber. The bad news is that the LifeStep is considerably more expensive.
You get no response when you try to telephone Mr. Waller to discuss the problem. Should you ship what you can, or hold the entire order until you learn whether he wants the StairClimber or the LifeStep? Or perhaps you should substitute the LifeStep and send only two of them. Your Task. Decide what to do and write a letter to Greg Waller, New Bodies Gym, 3402 Copeland Drive, Athens, OH 45701.