Since the launch of the online website "trueme" last year, the number of visits is growing at 1.5% per year. Last year, there were 4.2million visits and 71400 of these visits or 1.7% have at least one order. Of these visits with sales the average sales amount was $16.50. Sales revenue is growing at 2.4% per year. The profit margin is 20% of the revenue.