Problem:
Walnut Hill is a company that sells everything you could possibly need to make your own candles. Before its owner expands into other craft areas, she wants to do some marketing research. She has heard of too many companies that have gone out of business as a result of inappropriate or ill-timed expansion. First, explain the three types of market research firms from which she can buy market research. Criticize the three sources.Then, offer three suggestions on ways that she can obtain less expensive market research.