Case Scenario:
One of the significant trends in consumer marketing is the emergence of multi-channel marketing of products and services. Organizations are using direct channels such as the Internet and catalog channels and other channels such as brick-and-mortar environments, either to seamlessly integrate their offerings across all channels or to use these different channels to segment consumers and implement differential marketing strategies.
Discuss the impact of this technology on customers (a) how the company introduced the new product to customers (b) ways that added value due to the new technology was proven (c) outline support plan for customers who may have questions (d) emphasize new partnerships with technology partners and enhanced customer experiences.
2,600 words, six references.