Moral motivation or economic motivation
Problem: Identify reasons why a person would be interested in being ethical, and classify those reasons in terms of whether they represent moral motivation or economic motivation.
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The benefit that each party gets or expects to get from the contractual deal. For example, you paid your college tuition money for an education
buzz marketing to increase sales and awareness (e.g., social media awareness) of your products. Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.
What role would you have as the consultant, in relation to the various departments and work teams in the company, to facilitate change?
Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different' target group? Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.
Identify reasons why a person would be interested in being ethical, and classify those reasons in terms of whether they represent moral motivation or economic motivation.
Milestone Two: Literature Review/Conflict Management
Write a 1000 to 1500 word paper in which you explore the ethical, moral, and legal challenges of potential dual relationships as an advocate or mediator.
Segmentation. Students can use the segmentation characteristics to identify and describe market segments Target Market. Students can identify a usable market segment to be a target market
What is the most significant ethical challenge of marketing and advertising? At what point does a lack of truth in advertising effectuate diminishing returns for the advertiser?
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