Learning outcome:
Compare and contrast the impact of geographic and demographic characteristics on international marketing opportunities.
Word count: 2500 - 3000 words excluding your referencing.
Essay: Compare and contrast the impact of geographic and demographic characteristics on international marketing opportunities.
Keep the comparison generic and abstract, don't use specific markets. Give an overview over geographic and demographic characteristics. Focus on the most important characteristics (i.e. the ones with the most impact on international marketing opportunities). List at least four characteristics each. Compare and contrast these characteristics in their significance for assessing market potential. Explain why you regard some characteristics more significant than others. For example, explain what consequences each characteristic can have on business success.
Don't just list and explain each characteristic, you are required to compare and contrast them in order to evaluate their significance.