Overview of the product:
The product created by us consists of a remote control and five “buzz-bugs”. These buzz-bugs may be attached to any object that has the propensity of getting lost. For example, the buzz-bugs can be attached to an important bunch of keys. Whenever, the object with the buzz-bugs is lost, the remote control can be used to activate the buzz-bugs. A buzzing sound will emanate and the lost object will be located easily. The features of this product are a remote control having five buttons, each responsible for activating the buzzing noise on the corresponding buzz-bug. Five buzz-bugs, the size of a dime will be given and each can be easily attached to the object that is important to the user. The remote has the range of fifty feet.
1. Provide a quick overview of the product or service you created this part is done see attachment.
2. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
3. Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
4. Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.
The assignment requires the use of ARTICLES from the library's full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.