Measures of Association
I need to work out the following problem using a measure of association. A research team conducted a study of soft-drink preferences of a test market prior to an advertising campaign for a new cola product. The participants are 130 teens and 130 adults.
Results of study:
- 50 of the teens preferred cola and 80 prefer non-cola
- 90 adults prefer cola and 40 non-cola
So I have to calculate an appropriate measure of association and decide how to present the results. How can this information affect the ad campaign? I am not too sure how to answer this question.