MARKETING MANAGEMENT PHILOSOPHIES
ASSIGNMENT
Question 1.
Considering the differences of the philosophies, in some cases slight differences, select a company (product or service) and describe the current philosophy they pose for the customer. Include in your comments the level of customer value delivered by the company's actions.
In other words, measure the company's interaction with their customers against the Market Concept Philosophy. Does the company operate under the Market Concept Philosophy or do they lean more toward one of the other Philosophies.
Be specific with your examples.