The Assignment should be done by the data provided inthe following assignment which is attached below:
1.Select a company
2.Select a “solution”
2.1 Launch a new product
2.2 Go to a new market
2.3 Introduce a new brand
3. Cover page
3.1 Report details
3.2 Your details
3.3 My details
3.4 Our details
4. Exec summary
4.1 What this report is about– company and a marketing plan
4.2 For what you did – the “solution”
4.3 How did you do – Segments, 4Ps and recommendations (if any)
5. Introduction
5.1 Report introduction
5.1.1 Say what is this
5.1.1What are main sections and tools (theory will be used)
5.2 Company selected
5.3 Refer to the situation analysis you did
6. Objective – Solution should be briefly mentioned
7. STP
8. 4Ps
9. Strategic fit
Conclusion
Appendices
References
Attachment:- marketing strategy.rar