Question 1:
Discuss and explain the role of Marketing in economy.
Question 2:
Carefully list and then compare any two (2) of the marketing management philosophies.
Question 3:
Define and then in brief explain the component parts of two major environmental forces which influence the company’s capability to serve its customers.
Question 4:
New Balance athletic shoe company has a difficult problem—how to compete in the highly competitive athletic shoe market against such industry giants as Reebok and Nike. The company does have certain advantages (it makes a quality product, has a good reputation with distributors, and is the only athletic shoe that offers width sizes as well as length sizes) that it hopes will assist meet the challenges of the industry giants. Your job as a strategic planning consultant is to formulate a market-coverage strategy for New Balance. You have three (3) options—undifferentiated marketing, differentiated marketing, and concentrated marketing. Choose one of these methods and support your choice with a logical description.
Question 5:
Illustrate out how marketing creates utilities for consumers.
Question 6:
Compare the merits and demerits of the numerous techniques for collecting survey information.
Question 7:
Identify each of stages of the buyer decision procedure. Be sure to give a brief description of each stage.
Question 8:
Identify and in brief discuss the four (4) major service characteristics.
Question 9:
Illustrate out the role of packaging, labelling, and warranties in the marketing of product.