Assignment:
Marketing Challenges in a New Economy
Read the article: "Airbnb and the Unstoppable Rise of the Share Economy". A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.
1. Explain how this concept is disrupting our traditional economy.
2. Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
Your answer must be of three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined.