Macroeconomic conditions and company performance


Assignment:

For this project, you will produce a macroeconomic analysis paper related to the publicly traded company and its product or service that you chose for your microeconomic analysis.

First, you will select three macroeconomic variables for the United States that directly impact the supply and demand of the company’s product or service you previously selected.

Second, you will analyze the extent to which macroeconomic conditions in the United States have affected the financial performance of your chosen company over the last three years using macroeconomic and company performance data.

Finally, you will evaluate how current monetary and/or fiscal policies in the United States are likely to impact your chosen company’s financial performance in the near future. This project addresses the following course outcomes:

• Assess how macroeconomic variables and policies impact the supply and demand of a company’s products or services based on trends in economic data

• Evaluate the effects of macroeconomic variables and policies on the financial performance of companies in the United States The project includes one milestone, which will be submitted in Module Eight to scaffold learning and ensure quality final submissions. The final macroeconomic analysis paper will be submitted in Module Ten.

Part II Prompt Your macroeconomic analysis paper should respond to the following prompt:

Analyze the extent to which the macroeconomic environment in the United States impacts the supply and demand of your chosen company’s product or service and assess the effects of macroeconomic conditions on your company’s financial performance. Specifically, the following critical elements must be addressed:

I. Overview:

Provide an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales.

II. Macroeconomic Variables For this section, you will utilize macroeconomic variables such as GDP growth, inflation, unemployment, and so on to relate trends in data to the supply and demand of your product or service. Include all calculations in an Excel file.

a) Select three macroeconomic variables in the United States that impact the supply and demand of your chosen product or service. Justify your selections.

b) Interpret the trends of the three selected macroeconomic variables for the past three years. Be sure to include gathered data. Based on the trends of the three macroeconomic variables, assess how they will impact the supply and demand of your chosen product or service.

III. Macroeconomic Policies

a) Describe the current monetary and fiscal policies in the United States. Consider including how these policies affect your company and its products and services.

b) Predict how possible changes in monetary and/or fiscal policy may impact the supply and demand of your product or service.

IV. Macroeconomic Conditions and Company Performance

a) Describe the trends of two previously selected company performance variables (e.g., sales, stock pricing, net income) over the past three years. Keep in mind these are the performance variables selected in the microeconomic analysis.

b) Analyze the relationship between the two company performance variables and the three selected macroeconomic variables for the past three years using a correlation graph. Be sure to include the graph that represents the correlation.

c) Assess how the current monetary policy and fiscal policy in the United States may impact your chosen company’s financial performance in the short term (six months to one year).

Justify your response. Milestones Part II Milestone: Overview and Macroeconomic Variables In Module Eight, you will submit the overview (Section I) and macroeconomic variables (Section II) components of your macroeconomic analysis paper.

This milestone is a two-page paper structured as follows:

First, it provides an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales.

Second, it describes three macroeconomic variables in the United States that impact the supply and demand of your chosen product or service.

Third, using graphs in Excel, it interprets the trends of the three selected macroeconomic variables for the past three years.

Fourth, based on the trends of the three macroeconomic variables, it assesses how the trends will impact the supply and demand of your chosen product or service. Include all calculations in an Excel file.

Part II Final Submission:

Macroeconomic Analysis Paper In Module Ten, you will submit your complete macroeconomic analysis paper. It should be a complete, polished artifact containing all of the critical elements of Final Project Part II, including Sections III and IV. The final submission should

first describe the current monetary and fiscal policies in the United States. Consider including how these policies affect your company and its products and services.

Second, it should predict how possible changes in monetary and/or fiscal policy may impact the supply and demand of your product or service.

Third, it should describe the trends of two previously selected company performance variables (e.g., sales, stock pricing, net income) over the past three years. Keep in mind these are the performance variables selected in the microeconomic analysis.

Fourth, it should analyze the relationship between the two company performance variables and the three selected macroeconomic variables for the past three years using a correlation graph. Be sure to include the graph that represents the correlation.

Finally, it should assess how the current monetary policy and fiscal policy in the United States may impact your chosen company’s financial performance in the short term (six months to one year). Justify your response.

The final macroeconomic analysis paper should incorporate feedback from Part II Milestone and should also reflect the incorporation of feedback gained throughout the course.

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