Locate an article that describes the targeting strategy of


1. Locate an article that describes the targeting strategy of a particular organization. Describe the target market, and explain the strategy being used to reach that market.

2. The stereo market may be segmented according to income and age. Name two ways the market for each of the following products might be segmented.

a. Candy bars

b. Travel agency services

c. Bicycles

d. Hair spray

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Marketing Management: Locate an article that describes the targeting strategy of
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