Watch this video, write a short paper answering the (2) questions:
https://www.youtube.com/watch?v=zZO-yBEXAZQ
Jonathan Mildenhall, who was named to Ad Age's Creativity 50 in 2012, was senior VP integrated marketing communication and design excellence for Coca-Cola North America. Prior to that role, he had served the company in a global marketing role since 2007. Mr. Mildenhall joined Coca-Cola from the agency world, where he held a variety of roles at agencies in the U.K. Jonathan Mildenhall joins Airbnb at a time when it's ramping up its marketing and its global footprint. This video of Jonathan Mildenhall guest lecturing on MMU Business School is a little lengthy but it is filled with incredible insights on creating an advertising campaign and how important creativity is to the process.
Jonathan mentions a few things I would like YOU to comment on :
(1) What is he talking about when he mentions that "open happiness" is a call to action and into emotions?
(2) He mentions that creativity does four things. What are they and do you agree?
A short paper is 300-500 words.