Jill wants to rent a DVD but she has to decide whether to shop at the "Big Store" or at the "Small Store." Jill doesn't like to shop at the "Big Store" but they always have the DVD she wants. On the other hand, she doesn't mind going to the "Small Store" but there is a 20% chance that they don't have the DVD she wants. Jill gets 50 Utils of happiness if she gets to watch the DVD she wants, and looses 15 Utils if she shops at the "Big Store." Note that Jill doesn't have time to go to both shops. Where should Jill go to get her DVD? How valuable is it to Jill (in terms of Utils) to find out whether the "Small Store" has the DVD she wants?