Consider the McDonald's case below:
McDonalds' stated goal is to "Be the world's best quick service restaurant experience." For our purposes, this is a Mission Statement. The next level of goal is a Strategic Goal (can have more than one obviously, but all must support the mission!): "Get the meal out the window 90 seconds from when they have finished placing their drive-through order." Tactical Goal (must help achieve the strategic goal): Explore new technology to predict customer orders, develop timing standards for assembling the five most popular meals, invest in automatic drink-dispensers, and review staffing needs during the lunch hour. Operational Goal(must support the tactical goal): Hire two additional workers for the 11:00 a.m. - 2:00 p.m. time period. Conduct timed training trials for the five most popular orders.
Is this action visible when someone goes to McDonald's? Are they attaining their goals? Do they have enough help on board in a typical day? (Operational)