This piece is the culmination of others already written. The final touches need to be made.
Submit the final project that incorporates suggested changes, additions, and deletions based on instructor feedback from the milestones. The paper should include a cover page, executive summary, body, and reference page.
Sources must be cited with APA format.
Milestone 1
Thank you for this well-structured paper. You are off to a great start analyzing the market for HMA.
Overall, your paper was clear, concise, and substantiated. You did a nice job providing detail in each key section and supporting your statements with relevant analysis.
Things to consider in your final paper:
- is there a new product or service UA should offer?
- In target customer section (segmentation) - Include behavioral and psychographic characteristics of target market.
https://www.netmba.com/marketing/market/segmentation/
- Cost table needs FC/VC. Perhaps you can focus on a product or new product/service idea for the analysis.
Milestone 2
Overall, your paper was clear, concise, and substantiated. You did a nice job providing detail and supporting your statements with relevant analysis and the chart. For your final paper please make the following adjustments:
-Threats: Your 2nd threat is an internal problem (company strategy related), so it would be a weakness.
Milestone 3
You included all elements for the paper with appropriate detail. Please remember to use section headings from the rubric to organize your paper.
For your final assignment, I would like to see the following:
- Specific information regarding how often you will measure each key metric- How often will senior management analyze this data? Weekly, quarterly, yearly...And what will they do if they receive undesirable results?