Case Scenario:
You are hired as director of international marketing for a company based in the USA that produces canned, ready to eat food for children (ages 2-5 years). One of the ingredients used has been shown, through the company's lab test, beneficial to children's bone development. However, studies conducted by external researchers have not been so conclusive. Therefore, based on the government (i.e., the FDA) requirement, the labels for these foods have to state "May Help Bone Development" instead of "Help Bone Development". However, several developing countries where the company is working hard to sell its products have rather lax regulations about labeling. In those markets, it is up to the company to create the content of the labels. Based on internal studies by company researchers, you strongly feel that the ingredient indeed benefit bone development and is good for children. Should you consider conspicuously printing "Help Bone Development" on the labels used in those countries?
Q1. Describe the dilemma in detail without including conclusions or opinions
Q2. Identify all stakeholders
Q3. Identify options (at least two different ones)
Q4. Specify a decision and explain your solution based on an ethical perspective