Question 1: Write a detailed note on Strategy Implementation.
Question 2: Describe constraints in marketing strategy implementation.
Question 3: Write down the importance of periodical assessment of marketing strategy.
Question 4: The Korvette concept was started and run by one person and his group of friends. How could its failure have been avoided? Was the problem one of strategy or was it organization? Explain why?
Question 5: What are the benefits of decentralization? Some people argue that more centralization is required to develop and implement strategy in such dynamic times. Express your opinion and illustrates it with illustrations. When would you propose that the central team use a facilitative role instead of impose its advice?
Question 6: Assess Mintzberg’s easy steps to destroying value. Which is the most general step?
Question 7: GE’s Jack Welch believes that people are the most significant ingredient to success. What are the implications of that belief?
Question 8: Suppose that you are CEO of a company like Leapfrog that sells entertaining, electronic based learning devices for customers ranging from infants to high school students. Explain the culture you would like to develop and maintain. How would you do that?
Question 9: Pick a bank or other service firm. Assess the organizational routes to innovation.
Question 10: If you were personally accountable for implementing a specific marketing strategy, which implementation approach would be most comfortable using, given your personality and personal preferences? Why? Would your selected approach be universally applicable to any given situation? If not, what would cause you to change or adapt your approach? Keep in mind, adapting your fundamental approach, means stepping out of your personal comfort zone to match the situation at hand.