Sports Marketing Final
- Pick a company that could benefit from sports marketing:
- 2-3 pages
Sponsorship Features
- Attractive demographics
- Exposure
- Promotional rights
- Tickets/events
- Prestige/brand image
Sponsor benefits: What are sponsors looking for?
Increase sales Enhance brand image Reduce marketing costs Increase productivity GuaranteesTestimonials Company results Independent research results Feature
A prominent part or characteristic
What it isAdvantage Superiority of position or condition What it does Benefit:Feature: attractive demographics, audience attitudes
Advantage: reach targets more efficiently, audience more receptive to advertising
Benefit: reduce marketing costs
Proof: syndicated research, custom survey, consumer survey
Exposure
- Feature: logo on car, logo placement across media
- Advantage: generates awareness and recognition via exposure more efficiently than advertising, integrated media increases recall and attention
- Benefits: enhance brand image, reduce marketing costs
Promotional Rights
- Feature: rights to marks and logos
- Advantage: themed advertising is more effective, increase participation in sales promotions, experimental marketing at races increases fan enjoyment, engages fans with brands
- Benefit: enhance brand image, reduce costs, increase sales
- Proof: consumer survey, company results
Tickets
Feature: tickets to race, behind the scenes accessAdvantage: reward employees, build and maintain client relationships, create customized events to attract potential clients Benefit: Increase productivity, increase sales, enhance brand image, increase incremental sales Proof: company results, employee surveys, testimonials, focus groups, surveys