Assignment: Business Strategy
(This is a business model for two companies copied from the companies website)
Can you write the same business model in a different way so that it won't be noticeable
Thank you in advance.
Company number 1: Estee Lauder
Customer segments
Estee Lauder provides cosmetic and beauty products to a range of customers of varying size and across multiple jurisdictions. These customers principally comprise:
• Distributors, comprising wholesalers and independent distributors that sell the Company's products on to retailers and consumers;
• Retailers, comprising physical retail outlets such as department stores, pharmacies, and specialist beauty shops, as well as online retailers and marketplaces; and
• General consumers, to which the Company sells products directly.
Estee Lauder's largest customer is US department store chain Macy's, which accounted for around 9% of the Company's consolidated net sales for the year ended 30th June 2016.
Estee Lauder serves a global customer base. The region in which the Company records its highest sales is the Americas, in particular the US, followed by Europe, the Middle East and Africa, and Asia Pacific.
Value proposition
Estee Lauder provides value to its customers in the following ways:
• Its industry standing and track record, with the Company being an established name in the industry, with a reputation for providing reliable and well-made products;
• Its brand marketing and perception, with the Company associated in the consumer market with luxury and quality, making it an attractive brand across all demographics;
• The accessibility of its products, with the Company operating global sales channels, serving customers across the Americas, Asia Pacific, Europe, Africa and the Middle East; and
• Its research and development activities, with the Company committing substantial financial and personnel resources to the development of innovative products.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.