Classical Conditioning Theory- In marketing, Classical Conditioning is a form of associative learning where your mind is intentionally trained to associate different behaviors or feelings with products or brands. Marketers always want their product/service offerings to stand out from the rest. Thus, they position their brand and try and differentiate it from the competitors. An example of Classical Conditioning Theory is in Coca-Cola ads. There ads always states “open happiness”, which would make you associate Coca Cola with happy thoughts or feelings. Coca Cola always associates its product with some type of music as well. Do you agree with this post? If yes why?