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Importance of pricing in the marketing mix

Problem:

Price is an important element of the marketing mix. Describe the importance of pricing in the marketing mix. Describe three different pricing strategies and provide a real-life example of each in action. Suggest another strategy that would have worked better. What are the steps that need to be followed for developing the pricing of a new product? Can these steps be interchanged? Why?

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Marketing Management: Importance of pricing in the marketing mix

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Prepared by a verified Expert

Marketing Management: Importance of pricing in the marketing mix

Reference No:- TGS02022302

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