Solved: Importance of customer-focused relationship marketing, Marketing Management

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Importance of customer-focused relationship marketing

Discussion:

1. Explain in your own words, the importance of customer-focused relationship marketing and how it differs from traditional transactional marketing?

2. Is it true that marketers must play the leading role in all stages of the of the website development process. Take a position on this statement and defend your answer fully.

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Marketing Management: Importance of customer-focused relationship marketing

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Marketing Management: Importance of customer-focused relationship marketing

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