Problem:
You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research.
What is meant by marketing research?
What is the need and importance for marketing research in the twenty-first century?
What are the stages in the marketing research process?
What is the marketing research method you would use to conduct marketing research for this soap? Why would you choose this method?
How would you use marketing research to make recommendations on marketing the soap?