Task: Search online for a marketing case study or example on which to focus for this Assignment. Keep in mind that the case study or example you select must allow you to satisfy the requirements of the assignment.
Explain the following:
• What is the role of the marketing manager during the implementation of the marketing strategy?
• How was the implementation plan addressed or how could it have prevented potential customer complaints?
• What is the relationship between implementation and control?
• What approaches were taken or might have been taken to overcome specific implementation problem(s)?
• What role did a marketing audit play or might it have played in addressing issues?
• How was information technology used or how might it have been used to improve implementation?