Imagine that you developed an 8-item self-report measure of, Marketing Management

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Imagine that you developed an 8-item self-report measure of

Hypochondriacs are obsessed with their health, talk a great deal about their real and imagined health problems, and visit their physician frequently. Imagine that you developed an 8-item self-report measure of hypochondriacal tendencies. Tell how you would examine the

(a) test-retest reliability and

(b) interitem reliability of your measure.

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Marketing Management: Imagine that you developed an 8-item self-report measure of

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Marketing Management: Imagine that you developed an 8-item self-report measure of

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