Discussions
Respond to the following 5 discussions with at least 300 words per discussion and include any references.
• Part 1
• Go to cia website and review the countries located there. Select one country to base your discussion posts and written assignments upon throughout the course. It should be one that has special meaning for you and / or one that you are interested in learning more about. Once you choose a country, you will not be able to change it so give it some careful consideration. Only one student per country!
• Explain why you chose this particular country. Why is it important to you (e.g., nationality, origin, and travel experience). Paraphrasing the CIA World Factbook or other reference, describe your country by giving a brief background of its location, a demographic profile that includes population and age structure, and a brief economic overview from 2013 to today.
• Part 2
• The economic systems section of Chapter 2 (after Figure 2-1) discusses seven criteria to categorize an economic system. Using your chosen country from Part 1, describe its economic system based on these seven criteria.
• Part 3
• Identify whether your chosen country is a low-context or high-context culture. Support your response with examples.
• Choose a country that is the opposite context of your chosen country, and support your reasoning with examples.
• Part 4
• Suppose you are opening a shoe manufacturing firm that is going to begin selling shoes (your choice of shoe type: tennis shoes, men's or women's dress shoes, boots, etc.) in your previously chosen country. Using the demographic breakdown of your chosen country, choose at least one demographic that you will segment by and identify a minimum of two target markets. Summarize the key reasons why you choose those particular demographic(s) and target markets.
• Part 5
• Go to wto website and review the information on how to research and analyze tariff data. Then, navigate to the Get tariff data page. Based on your chosen country (Part 1 discussion), use the Get tariff data page to determine the kind of footwear you wish to import into the country, and identify the appropriate tariff(s) you will pay. Discuss the amount of the tariff you will have to pay.
• Suppose you are five years into exporting shoes to your chosen country, and have decided to try a new global strategy. Compare and contrast licensing and investment in general, and select one for your new strategy. Support your decision with a rationale.
Assignment 2: International Marketing Plan
You will use your chosen country (from the Discussions) for this Assignment. In addition to the country, you will reference the shoe manufacturing firm (introduced in the Discussions).
Write a five page paper in which you:
1. Identify two forms of market segmentation for your shoes, and support your choices. Then, identify two target markets for each segment, and explain those choices. Note: A market segment (generally) is the group(s) the firm wants to market to; while the target market(s) is the specific market (e.g., city) that the segment(s) are located in.
2. Give examples of four actionable goals for your business as you embark on your mission to import shoes into your chosen country. Describe why each goal is important to the firm.
3. Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country. Provide a rationale to support why you chose this program.
4. Choose the global pricing policy that will best suit your firm and selected country. Support your decision for choosing such a policy.
5. Choose the marketing channel alternative that will best suit your firm and selected country. Describe the function of each channel member.
6. Describe the sales promotions that will be used entice both consumers and trade channel partners.
7. Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Discussions.rar