Assignemnt: The Effectiveness Of Stealth Marketing For Millennials
Course Description:
The senior project forms the culmination of a student's studies in the business major. It consists of a research project and seminars, in which a variety of issues, some topical, are discussed. Some discussions will relate directly to the project. The project requires a significant level of enquiry and research in business and management and will typically investigate a hypothesis or issue on a relevant topic. Following a literature survey in the early part of the semester, students will conduct individual research work on an agreed topic. The supervisor(s) will facilitate the process through regularly-scheduled meetings.
Prerequisites:
Aims and Objectives:
The Course provides students with the opportunity to work independently to develop their ability to make critical and evaluative judgments. It is expected that this will provide an opportunity to integrate learning with practice, developing the student's ability to be an effective, reflective manager. By completing their project, students should demonstrate that they are able to produce work that is relevant to their pathway/concentration and in professional practice and has an academic standing at honours level.
Learning Outcomes
By the end of this course, successful students should be able to:
Knowledge and Understanding
1. Select, evaluate and apply critical management thinking to an organizational issue or problem.
2. Critically evaluate the techniques and processes used to investigate an important organizational issue or problem.
3. Synthesize information to arrive at a coherent conclusion.
4. Critically evaluate the implications for the recommendations presented.
5. Critically reflect on their development of knowledge, skills and techniques used during the preparation of the dissertation.
Cognitive Skills
1. Understanding some of applications relating to the use of research.
2. Being able to synthesize information supported by primary and secondary research.
3. Evaluate critically work undertaken by themselves and others.
4. Present findings successfully.
5. Research material from a variety of sources and evidence critically.
Practical and/or Professional Skills
1. The ability to apply theoretical models to finding resolution for business problems.
2. Develop an awareness of the professional and managerial requirements of a manager both in attitude and skills
Key Skills
1. Effective oral and written communication skills in a range of media.
2. Ability to develop strong analytical skills through listening and reflecting.
3. Knowledge and understanding in the context of the subject.
4. Time management: organizing and planning work.
5. Independent working.
6. Planning, monitoring, reviewing and evaluating own learning and development.
Threshold Criteria for Grade C:
1. Identify a relevant area of academic or business/management inquiry.
2. Identify theories and/or concepts within the area identified as appropriate.
3. Compose a literature review in the chosen area as appropriate.
4. Critically appraise the current state of research for the chosen area of business/management.
5. Make use of analytical skills and methods to investigate the chosen area of inquiry.
6. Appraise the outcome of your quantitative or qualitative research.
7. Make business and/or policy recommendations where appropriate.
8. Engage with the milestones outlined in this document.
9. Combine basic research skills (asking questions and following through) with knowledge from course material within the major (finance, marketing, entrepreneurship, fashion management & marketing, international business) in order to conduct an investigation with several recommendations and conclusions.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.