Read the article titled
"Businesses tap podcasts to hone their brands", located here.
Next, use the "Insert - Audio - Record Audio" function on a PowerPoint slide to create a one-to-two minute podcast to "hone" your favorite consumer brand. Then, attach the slide to the discussion thread for your classmates to hear.
In your discussion post, introduce your podcast by identifying the target market of the consumer brand, the information that the audience would like to hear about the product, and the goal that you are trying to convey with the podcast. Explain your rationale.