Identify the target audiences for each of advertising images


Discussion Post - Modernist Literature And Comparing Advertisements For Visual Sensory Response

Question 1

For your initial post, select and answer at least two of the following questions below. You may use more than two questions if you wish.

1. How do you define modernist literature and how does it relate to one of the readings this week?

2. How do you define dystopian fiction and how does it relate to one of the readings this week?

3. How do you relate our society to the dystopian author's view of what would come of the 21st century?

4. Dystopian and modernist authors often portrayed a bleak future for humanity. Do you think these concerns are relevant today? Why or Why not?

Question 2

In your discussion post, analyze the following visual elements in the advertisements shown above:

1. Identify the target audiences for each of the advertising images above.

2. Compare and contrast how each of these advertisement images uses color to strategically attract a specific target audience (Ex: orange may be a more appropriate color choice for younger audiences but not necessarily for business audiences).

3. Compare and contrast how the lines are strategically used to guide the viewer's eyes to a specific element in the advertising image.

4. Consider if the two advertisements traded how they used colors and lines. Would it attract their targeted audiences in the same way or as effectively?

5. How could you use color and line strategically in your life or career applications?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Identify the target audiences for each of advertising images
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