Identify the message strategy and type of appeal used


Problem

Select two advertisements from a magazine, TV, online, outdoor, mobile ad, etc.,...any advertising vehicle is fine. List the brand name and what they are selling. Then...identify the message strategy(s), type of appeal(s) and type of executional framework used. Do you feel the ad is designed effectively? Explain your reasoning either way. Your example(s) must be "new" and not a reiteration of the example(s) discussed in class or in the video recordings.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Identify the message strategy and type of appeal used
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