Market Research Implementation Plan: Problem Identification and Project Outline
THis is a Group Project and we have Selected StarBucks as our organization so all work and research must be related to Starbucks!
Resources: Internet, University Library
Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan. STARBUCKS IS THE ORGANZATION
Obtain your instructor's approval for this organization before beginning this project.
Select a scenario from the following list:
• An organization is considering introducing a new service.
o THE NEW SERVICE IS CONTACTING THE MAKERS OF POKEMAN GO AND HAVING THE SET UP EVERY STARBUCKS AS A GYM TO ATTRACT MORE BUSINESS. IN THE END OF THIS PROJECT WE ARE EXPECTING TO SAY WHY THIS WOULD NOT BE A GOOD MOVE FOR STARBUCKS BASED ON RESEARCH THAT OTHER BUSINESSES ARE HAVING PROBLEMS WITH POKEMON GO PLAYERS JUST COMING IN THE PLACE OF BUSINESS BUT NOT BUYING ANYTHING.
Write 400 WORDS detailed outline of your Market research Implementation Plan in which you address the following:
• Based on your selected scenario, identify the detailed areas in which market research is needed, such as population, target market, and per capita, and describe their importance to the organization in the selected scenario.
Format your paper consistent with APA guidelines.