Communication
Final Project
Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section must be a minimum of 2 pages and include the 6 suggestions presented :
1. How you will hook your listener
2. Identify the customer's key issues
3. Make the recommendation
4. Stress benefits, not features
5. Make the close
6. Respond to objections
Write a one-page formal business letter to your supervisor explaining your campaign.
Write a one-half page office memo to your co-workers outlining the campaign.
you must Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.
You may only use your textbook as a resource
Textbook:
Beebe, S. A., & Mottet, T. P. (2013). Business and professional communication: Principles and skills for leadership (2nd ed.). Upper Saddle River, NJ: Pearson.