Assignment
Create the Value: Market Segmentation Analysis and a Value Proposition
Your company has decided to explore the possibility of developing a product or service brand aimed at your Course Project Topics specific target market. Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Instead of a retail brand refers to a retail store concept, as outlined in the directions on your Course Shell, your report must be based on the product or service brand you choose for your project. (You can use the information in this outline as your guide, but do not duplicate this this format in your paper)
Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000-1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections:
1. Brief Description of the proposed retail brand concept
2. Potential Market Segment
Identify the characteristics of your potential target market. The figure from the Week 2 lecture is helpful - you may also include other variables that you consider relevant. You also need to estimate the size of your target market and the revenue potential.