This assignment is for promotional marketing subject focusing on advertising. This is the question for the assignment. Identify how male shoppers decide on buying an outfit their superiors(celebrity) think is appropriate. Use balance theory to explain how the information influence their buying decision? There will be 2 parts in the assignment. First please discuss in general about the balance theory include diagram and charts (5 pages) . Second go deeper into the question which include buying behavior, selecting of outfit, purchase decision, how celebrity influence the buyer and so on (5 pages) with relevant examples.