Assignment
This is the final part of your marketing plan. In this section you will be finalizing your market plan. In 2 -3 pages:
• Identify four Marketing and Promotion Strategies (i.e., Advertising - Printed media vs. Television advertisements, etc.).
o For each of the strategies, explain the significance to your organization.
Note: The bolded words above should be the section headings in your marketing plan.
After the completion of the final section, your marketing plan content should be between 9 - 13 pages.
Your final marketing plan should include the following:
• Title Page
o Include the name of the organization and type.
• Table of Contents
o List all the contents of the marketing plan in the order that they appear, citing relevant page numbers, including appendices if applicable.
• Figures and Diagrams
o The page number of your SWOT diagram should be listed here. If you used any additional tables, graphs, and/or diagrams, list them on this page citing relevant page numbers.
• Cover Letter
o This letter (no longer than a page) should form a personalized overview of the document. Highlight areas of the plan that are particularly crucial to the reader, providing an indication of how this plan will help your organization attain overall success in the future.
Contents of Marketing Plan - The following headings and subheadings should be in your final marketing plan:
• Geographical Location
• Historical Background
• Marketing Goals & Objectives
• Market Analysis
• Environment Analysis
o Political & Legal
o Social & Cultural
• Consumer Analysis
• SWOT
o Strengths
o Weaknesses
o Opportunities
o Threats
• Marketing & Promotion Strategies
The section of your Marketing Plan should be your Reference Page.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case.rar