Assignment: Marketing Communication Process
Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives.
• Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
• Identify each of the Communication Process elements to that promotion. Provide evidence by example.
• Discuss whether the given promotion was effective and how it would be better served in another promotion medium. Present your rationale in marketing terms/ concepts.
• Read other student posts and identify elements they may have missed and/ or those that were done well that made that promotion particularly effective.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.