Micro-Markting vs Macro markting
-Between #5 - #7 pages required (not including "title" and Reference" pages
-A minimum of #3 outside resources, plus textbook, required utilize "direct quotes" and key examples to support your statement.
-Define the difference between each.
-Give organizational examples ( domestic & international )
-Identify their impact on business
-dentify their impact on society
identify environmental elements that affect their marketing strategies and impact (i.e.: economical, political/Legal technological, Competition, Ethics, Cultural/Social, etc.).
-Any other applications you deem relevant.
textbook : BASIC MARKETING: A Marketing Strategy