Discussion Post
Before beginning work on this discussion forum, review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.
Respond to the assigned questions using the lessons and vocabulary found in the reading.
Start reviewing and responding to the postings of your classmates as possible.
Market Segmentation
A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.
Create a 300 to 400 words response answering the following:
a) Identify different segments of the market for launching this product.
b) Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.