Identify and strategically access a franchise opportunity


Assignment:

Overview

In this project, you will write a Peer Analysis of the franchising action plan of one of your classmates in the course. You will choose a Franchise Opportunity Analysis that one of your classmates posted to the discussion board and complete a review of the franchise opportunity. Your review should address the following points:

• What was done well
• What needs improvement
• What additions are needed

Include specific details and examples to support your statements and arguments.

Objectives

To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course objectives:

1. Identify and strategically access a franchise opportunity

Main Elements

The Peer Analysis should be double-spaced, using 12-point Times New Roman font, APA style format, and four-to-five pages in length. You should use concrete examples from the course readings and the franchise analysis to support your analysis. The paper should include the following elements:

Critical points:

Address the following questions in your assessment of the suggested franchise:

o Why do/don't you agree with the assessment?
o How would you validate your opinion? Use citations from the articles and textbook.
o How would you adjust the action plan and why?

Conclusion:

A summary of what you discussed, why you came to the conclusions you did, and what was beneficial about doing this analysis.

Attachment:- Assignment.rar

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Marketing Management: Identify and strategically access a franchise opportunity
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