Discussion Post
The comprehensive exam is designed to measure students' level of knowledge and understanding of the core components and program level objectives of the sports management master's degree program. Objectives 5 and 6 are listed below. Please share your thoughts regarding how you feel the objective was met through your coursework.
Program Level Objectives
1) Identify and apply concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement.
2) Apply qualitative and quantitative research practices to sports management issues and problems through the development and assessment of research proposals and concluding with the analysis and communication of data.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.