Discussion 1
• Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM?
• Lastly, explain how you can personally have a positive impact on customer loyalty in your position.
Discussion 2
• Reflect upon the strengths, weaknesses, opportunities and threats associated with a business that you are familiar with (one you work at, one you completed your assignments on, or one you have just acquired knowledge about). Suggest two strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course?
Discussion 3
• Describe the three most important concepts you have learned about marketing in this course. Explain why these concepts will be useful to you in your current or future position.