Case Assignment
Read Attached Ferrell & Gresham (1985), "A Contingency Framework for Understanding Ethical Decision Making in Marketing," Journal of Marketing, Vol. 49 (Summer), pp. 87-96.
2. If Only They Had Listened (Bloomberg Businessweek, June 23-29, 2014, p. 48)
Note: You can also Google online to find the article (the name changes though).
Case Questions:
1. Identify and discuss the ethical dilemma faced by Courtland Kelley. Apply and discuss Kelley's situation following Ferrell's & Gresham's Contingency Framework focusing on the 3 variables impacting ethical decision making.
2. Stakeholders are directly or indirectly affected by an organization's actions. Provide at least 3 specific stakeholders affected by the situation.
3. Discuss the challenges in addressing the ethical dilemma faced by Kelley by identifying at least 2 key issues and their subsequent implications/ramifications.
4. If you were Kelley, how would you have responded to the ethical dilemma?
5. If you were part of GM's top management, how would you implement a solution to respond to the ethical dilemma?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.