Marketing Management Assignment
Most organizations sell more than one product. They may offer a portfolio of products. Construct a matrix of an organization's product portfolio that reflects its width (variety) and depth (assortment). Imagine you are the organization's Chief Marketing Officer. How would you defend the decision to offer so many options to meet buyer needs?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.