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How would marketing planning be different for a firm that

Question: 1. How would marketing planning be different for a firm that has entered foreign marketing with a joint venture and a firm that has set up a wholly owned subsidiary?

2. How can a firm set the details of its marketing plan when it has little information about a foreign market it wants to enter?

3. What are the major advantages of total quality management as an approach for improving implementation of marketing plans? What limitations can you think of?

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Marketing Management: How would marketing planning be different for a firm that

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