Assessment: Business Research Report
Length: Minimum 22, Maximum 28 pages excluding bibliography and appendix.
The FINAL business research proposal will consist of the following items:
Abstract
1 Introduction
2 Literature Review
3 Data Collection and Analysis
4 Discussions of Results
5 Conclusions and Future Work
Bibliography
Appendix
Recommendations on how to write the final report:
Abstract:
150 to 200 words with a brief description of your business research topic, its business significance, research methods used and research results.
1. Introduction: From Assignment includes:
1.1 Your business research topic. What is your topic and what is its business significance.
1.2 A brief background/literature discussion of your topic. Provide a list of research questions for the identified business problem or opportunity.
1.3 A brief description of the research methodologies and techniques to be used for the research project. What research methodology will you use?
1.4 A description of the research process. What will be the steps in your project?
1.5 Outline describing what will be in each chapter of the report.
2. Literature Review: From Assignment include:
2.1 Introduction to Literature Review: Start with introduction which includes a list of the topic you will do a literature review on, what your hypotheses are from these topics that you are starting out with.
2.2 Topic 1: Define your 1' key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analysis your hypothesis about this topic and discuss your conclusion.
2.3 Topic 2. Define your 2nd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.4 Topic 3: Define your 3rd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.5 Topic 4: Define your 4th word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyze your hypothesis about this topic and discuss your conclusion.
2.6 Conclusion to Literature Review
3. Data Collection and Analysis
3.1 Introduction to Data Collection and Analysis
3.2 Data Sampling Method. How will you get the data you need to test your hypotheses? What tools or devices will you use to make or record observations? How will you choose the sample? What degree of accuracy or level of confidence can you guarantee?
3.3 Data Analysis. What combinations of analytical and statistical process will be applied to the data? Which of these will allow you to accept or reject your hypotheses?
3.4 Conclusion to Data Collection and Analysis
4. Discussion of Results
4.1 Discussion on Hypotheses. Was your initial hypothesis supported or rejected? Why?
4.2 Discussion on Literature and Research Results. What are the implications of your findings for the theory base, for the background assumptions, or relevant literature?
4.3 Recommendations. What recommendations result from the work?
5. Conclusion and Future Work
5.1 Conclusion: Brief summary connecting your business research topic to your research results
5.2 Future Work: What suggestions can you make for further research on this topic?
Bibliography
At least 16 references properly referenced.
Appendix
Here you could include the PowerPoint slides from your presentation, any (empty) surveys, any extra information of value such as extra data analysis not included in the chapters.