Research Paper:
Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. RESEARCH THE CURRENT CONDITIONS of the company (such as GIRLFORCE) and industry. This is a current and changing situation.
See the importance of the following in your paper:
a. Corporate mission and rebranding alignment with it
b. Defining features of the product/service
c. Current competitors
d. How the company is differentiating itself from competition
e.What is your substantiated opinion of the potential rebrand effectiveness?
f. Discuss consumer trends that may impact this business or the industry and brand’s new image.
Paper Requirements:
It must be in APA style. Include a separate title and reference page, an introduction, subheadings, and a conclusion.
The requirements for this assignment are 1 to 2 pages in length (not including title and reference pages), double-spaced, 12-point Times New Roman font, one-inch margins, and at least two discipline-appropriate citations.