Based on the schedule listed below you are required to locate a current article that addresses a marketing channel marketing issue related to a class discussions from the Wall Street Journal, Fortune, Newsweek, Business Week, or other publications that are applicable to the course. Students then write and post it on ILearn pertaining to the following issues (500 words minimum):
• A brief summary of the key point(s) of the article.
• A discussion of the how this article relates to a key concept examined in this course and the implications for services marketing practitioners.
• The student's personal reaction to the article based upon the marketing perspective gained during the course.
In doing this assignment, you look beyond the textbook to find "real-life" examples of the concepts discussed in class.